AMANA RETREATS

PHOTOGRAPHY, CREATIVE DIRECTION AND POST PRODUCTION EDITING

(Visual storytelling, image selection, tonal editing for launch and digital use)

Amana Retreats offers women a space to unwind, reconnect with themselves, and embrace calm away from the rush of daily life. For this project, I led the creative direction and photography, as well as the post-production process, crafting imagery that captures the retreat’s atmosphere of serenity and self-reflection. Through intentional image-making, careful visual pacing, and thoughtful post-production, the photographs bring to life the natural beauty, warm tone, and intimate moments that define the Amana experience, reinforcing its identity as a sanctuary of calm and intentional living.

The final images were used across Amana Retreats’ launch campaign and digital marketing platforms, including their website and social channels. Rather than leaning into overtly promotional or staged visuals, the work prioritised an editorial, experience-driven approach, allowing the environment, community, and moments of stillness to speak for themselves. This approach supports Amana’s philosophy of authenticity, mindfulness, and intentional living, inviting viewers to feel immersed in the retreat rather than marketed to.